BRIEF: Come up with an innovative out of home idea for Oatly that uses brand tone of voice in a way they have not done before.

Oatly is turning sustainability into play by partnering with Black designers, artists, and architects to build upcycled playgrounds in low-income communities. Made from recycled materials, these playgrounds provide much-needed outdoor spaces while doubling as educational hubs for sustainability. With bold OOH messaging, Oatly will inspire communities to rethink waste, one swing at a time.