WHAT IF? BREAK THE BINARY
Role: Art Director + Strategist

BRIEF:

COME UP WITH AN EXPERIENTIAL IDEA FOR NIKE THAT ENCOURAGED YOUNG GIRLS TO GET INTO BASKETBALL.



Nike’s What If League challenges gender norms in basketball with a gender-free campaign empowering girls, trans, and non-binary youth to play. This experiential initiative creates inclusive spaces where all young athletes can step onto the court without limits. By breaking the binary, Nike is redefining who gets to play—and proving the game is for everyone.


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