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LET THEM KIDS READ!
Role:Art Director + Strategist


BRIEF:

CREATE AN AUDIO EXPERIENCE THAT LETS THE WORLD KNOW THAT SPOTIFY IS NOW THE GO-TO DESTINATION FOR AUDIOBOOKS.


In collaboration with Mead, Spotify will launch a back-to-school campaign featuring exclusive composition notebooks with QR codes linking to a curated banned audiobook playlist. These free notebooks will be distributed through local libraries, ensuring young people can access stories that reflect diverse experiences. To further support the initiative, Spotify will partner with retail stores to sell exclusive audiobook cassettes of banned books, with proceeds funding the creation of more composition books for young people.

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