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Who’s rescuing who?
Role: Art Director + Strategist

BRIEF:

COME UP WITH AN INNOVATIVE IDEA/PRODUCT THAT HELPS DOGS GET ADOPTED.




Pedigree will partner with local elementary schools and shelters to help young writers craft persuasive essays encouraging community members to adopt dogs. Through writing and art, students will advocate for shelter pets, learning the power of persuasion along the way. Their essays and drawings will be displayed in and around shelters to inspire more adoptions.




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