Catching Flights and Feelings: Let me take you home
Role: Art Director + Strategist
BRIEF:
COME UP WITH A CAMPAIGN THAT GETS PEOPLE TO TRY GOLDBELLY BY SHOWING THEM THAT THEY CAN GET THEIR FAVORITE GOODS DELIEVERED TO THEIR DOOR WHEREVER THEY ARE.By utilizing bold visuals of America’s favorite foods, we’ll create a deliciously cheeky OOH airport campaign that grumbles tummies and tugs at the heartstrings of travelers, foodies, and transplants alike. Many crave the authentic flavors of their hometowns but often miss out, leaving them with a sense of regret. Strategically placed in airports and airplanes, these ads will remind them of what they’re missing—while offering a way to have their favorite foods delivered straight to their door.
WHAT IF? BREAK THE BINARY
Role: Art Director + Strategist
BRIEF:
COME UP WITH AN EXPERIENTIAL IDEA FOR NIKE THAT ENCOURAGED YOUNG GIRLS TO GET INTO BASKETBALL.Nike’s What If League challenges gender norms in basketball with a gender-free campaign empowering girls, trans, and non-binary youth to play. This experiential initiative creates inclusive spaces where all young athletes can step onto the court without limits. By breaking the binary, Nike is redefining who gets to play—and proving the game is for everyone.
THE FLAME BROILED HERORole: Art Director + Strategist
BRIEF:
COME UP WITH A NEW PRODUCT FOR BURGER KING AND A HEADLINE-GRABBING WAY TO LAUNCH.Burger King is giving grill-master the recognition they deserve with the Flame Broil Box—because those sandals and sweat-soaked towels need a refresh. Families can nominate their legendary uncles, sharing why their BBQ skills (and unsolicited life advice) make them worthy. Winners will flex their BK gifts and drop wisdom about back in his day, using the hashtag #FlameBroilHero.
NEW PARK, WHO DIS?
Role: Art Director + Strategist + Copywriter
BRIEF:
COME UP WITH AN INNOVATIVE OUT OF HOME IDEA FOR OATLY THAT USES BRAND TONE OF VOICE IN A WAY THEY HAVE NOT DONE BEFORE.Oatly is turning sustainability into play by partnering with Black designers, artists, and architects to build upcycled playgrounds in low-income communities. Made from recycled materials, these playgrounds provide much-needed outdoor spaces while doubling as educational hubs for sustainability. With bold OOH messaging, Oatly will inspire communities to rethink waste—one swing at a time.
LET THEM KIDS READ!
Role:Art Director + Strategist
BRIEF:
CREATE AN AUDIO EXPERIENCE THAT LETS THE WORLD KNOW THAT SPOTIFY IS NOW THE GO-TO DESTINATION FOR AUDIOBOOKS.In collaboration with Mead, Spotify will launch a back-to-school campaign featuring exclusive composition notebooks with QR codes linking to a curated banned audiobook playlist. These free notebooks will be distributed through local libraries, ensuring young people can access stories that reflect diverse experiences. To further support the initiative, Spotify will partner with retail stores to sell exclusive audiobook cassettes of banned books, with proceeds funding the creation of more composition books for young people.
