NEW PARK, WHO DIS?
Role: Art Director + Strategist + Copywriter

BRIEF:

COME UP WITH AN INNOVATIVE OUT OF HOME IDEA FOR OATLY THAT USES BRAND TONE OF VOICE IN A WAY THEY HAVE NOT DONE BEFORE.

Oatly is turning sustainability into play by partnering with Black designers, artists, and architects to build upcycled playgrounds in low-income communities. Made from recycled materials, these playgrounds provide much-needed outdoor spaces while doubling as educational hubs for sustainability. With bold OOH messaging, Oatly will inspire communities to rethink waste—one swing at a time.