THE FLAME BROILED HERO
Role: Art Director + Strategist

BRIEF:

COME UP WITH A NEW PRODUCT FOR BURGER KING AND A HEADLINE-GRABBING WAY TO LAUNCH.

Burger King is giving grill-master the recognition they deserve with the Flame Broil Box—because those sandals and sweat-soaked towels need a refresh. Families can nominate their legendary uncles, sharing why their BBQ skills (and unsolicited life advice) make them worthy. Winners will flex their BK gifts and drop wisdom about back in his day, using the hashtag #FlameBroilHero.